When someone visits your accounting firm website on mobile, do they get a smooth experience — or just a long scroll of text and links? A simple but powerful upgrade is a mobile swipe feature, something firms like Deloitte and EY use to great effect. Adding a mobile swipe feature to your accounting firm website can make it easier for visitors to explore your content, highlight key services, and give your site a modern, intuitive feel.
Let’s look at how this works and why it’s worth stealing from the Big Four.
What Deloitte and EY Get Right on Mobile
Both Deloitte and EY use horizontal swipe navigation on mobile for showcasing blog posts, featured insights, or services. This makes browsing effortless. Instead of scrolling through dense lists, users swipe sideways through card-based content — one service or article at a time.
Why does this matter? Because it reduces friction. When users can browse by swiping, they’re more likely to engage with more content — especially when each card has a clear title, image, and call to action.
If it works for them, it can work for your firm too.
Using a Mobile Swipe Feature on Your Accounting Firm Website
So, how can you use this on your own site — even if you’re not a global firm with a six-figure design budget?
Start with your service pages. Instead of stacking them all in one long list, create cards with a title, icon, one-sentence summary, and a “Learn more” link. On mobile, these can become swipeable so users can browse through your services more intuitively.
You can also apply this to:
- Team profiles – swipe through your staff with bios and contact links
- Client testimonials – highlight success stories without cluttering the page
- Blog posts or resources – surface your most useful content in a neat format
Why It Works for Small Accounting Firms
Mobile visitors don’t hang around for long — especially if your site feels outdated or clunky. A mobile swipe feature signals that your site is modern, efficient, and well-designed. It helps prospective clients get to what they need quickly — whether that’s your pricing, your credentials, or your latest tax guide.
This kind of interaction also shows that you care about user experience — something that reflects well on your firm overall.
Final Thought: Big Four Ideas, Small Firm Impact
You don’t need a team of developers or a Fortune 500 budget to make smart design decisions. The mobile swipe feature is one of those small touches that makes a big difference — especially on a phone.
Add it to your accounting firm website, and you’ll make it easier for people to explore what you do — and more likely that they’ll get in touch.
Ready for a Mobile Swipe Feature on Your Accounting Firm Website?
Looking for a modern, custom-built website for your accounting firm? I design secure, bespoke sites with features like mobile swipe navigation to help your visitors explore with ease. Find out how I can help you launch your new website.
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