Don’t Showcase Your Expertise as an Accountant with Long Tax Blogs

To showcase your expertise as an Accountant, there is no need to publish detailed blog posts on tax regulations to demonstrate your years of experience. Most website visitors won’t read them.

Table of Contents

• The problem with Long Tax Blogs
• Bringing in an Outsider’s Perspective
• Showcase Your Expertise with Dedicated Pages
• Testimonial

The problems with long tax blogs:

• They bury key information. Visitors have to sift through too much text before they find what’s relevant.
• They lack focus. They explain general tax topics rather than highlighting your specific expertise.
• They get outdated. Tax laws change, and an old blog post can quickly become inaccurate.

If your website is filled with lengthy articles, but visitors still leave unsure about what you specialise in, then your expertise isn’t being communicated effectively.

Bringing in an Outsider’s Perspective

Michael Beech had been running his accountancy firm for years. His experience was extensive, but his website wasn’t reflecting that. He had a mix of generic service descriptions and a growing collection of tax-related blog posts—but none of it made it immediately clear why a client should choose him over another accountant.

He needed an outsider’s perspective to help him recognise what really made his firm stand out. By working together, we identified his specialist areas and built a website that put them front and centre.

Showcase Your Expertise as an Accountant with Dedicated Pages

Instead of burying his expertise in blog posts, I created dedicated pages that instantly communicate what Michael does best:

• NHS Accounting – A detailed page highlighting his experience with medical practices, explaining the complexities of NHS tax and payroll. A GP practice looking for an accountant doesn’t have to dig through blog posts—they land on a page that directly addresses their needs.
• Software Expertise – Separate pages for Odoo, QuickBooks, and Sage, making it clear which accounting software he specialises in.

This structure signals credibility at a glance. Visitors don’t have to hunt for proof of expertise—it’s laid out for them.

A Website That Works for You

A well-structured website makes all the difference. Here’s what Michael had to say after working with me:

“Costanza gives good insights into web development and informs you what is best for your business, and your budget. An honest person that talks directly and unafraid to tell home truths. I’ve worked with Bromley Web Works and Costanza twice now. I’ve found communication of the highest standards. Going step by step through the process with clarity and easy logic. I’d probably say in the two times I’ve worked with Costanza I’ve found my expectations were truly exceeded. Seems to go above and beyond. Highly recommended. 5 Stars”

If you’ve been relying on blog posts to demonstrate your expertise, it might be time to rethink your approach. Dedicated pages make it clear what you specialise in, helping potential clients find exactly what they need without the frustration of digging through long articles.

Visit Michael’s website here.

Is your website structured to highlight your strengths, or is it burying them in content nobody reads? If it’s the latter, now’s the time for a change. Get in touch today by clicking here.

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