Video is one of the most powerful tools available to accounting firms looking to build trust, explain services clearly, and stand out from the competition. If you’re wondering how to use video on your accounting website effectively, this article shares three creative, client-focused ways to do just that.
Whether you’re already producing content or just getting started, these ideas are designed to boost credibility and increase enquiries—without slowing down your site.
Table of Contents
- Client Success Stories
- Demo
- Record a ‘Meet the Team’
- A note on website performance
- Want to use video on your accounting website?
1. Showcase Client Success Stories
One of the most compelling ways to use video on your accounting website is by sharing real-life client success stories. These can take the form of mini-documentaries, where you visit a client’s business and show how their operations have grown or improved thanks to your services.
For example, you might film a short video on-site at a client’s café, retail shop, or consultancy, capturing their story and their praise for your services. This kind of social proof is far more impactful than text-based testimonials—and shows prospective clients what’s possible when they work with you.
2. Demo Your Cloud Accounting Dashboard
Many clients are curious about what cloud accounting actually looks like. A short screen-recorded video walking through your client dashboard—showing them how they’ll log in, what they can see, and how easy it is to use—can go a long way in reducing tech-related hesitation.
This kind of explainer video builds confidence and can help you stand out in an increasingly digital market. Keep it under two minutes, with a clear voiceover or captions explaining the steps.
3. Record a ‘Meet the Team’ Welcome Video
Another brilliant way to use video on your accounting website is by humanising your brand. A short welcome video featuring your team helps build rapport before a potential client even picks up the phone.
This could be as simple as the firm’s partners introducing themselves, explaining the types of clients they work with, and sharing what they love about helping small businesses succeed. It’s a small effort with a big impact—especially in a profession where trust is everything.
A note on website performance when you use video on your accounting website
Integrating video into your website can improve engagement and lead conversion—but it must be done carefully. Videos can affect page speed and SEO if not embedded or optimised correctly.
As a web developer who works exclusively with accountants, I can help you integrate video in a way that enhances your site—without slowing it down or overwhelming visitors. Whether you need help compressing files, embedding from YouTube or Vimeo, or adding autoplay features without annoying users, I’ve got you covered.
Want to use video on your accounting website?
Let’s make your firm stand out with powerful, well-placed video content. Get in Touch today and I’ll guide you through the technical side—so your site loads fast, looks sharp, and converts more visitors.
And if you need a trusted team to create high-quality videos tailored for professional services, I highly recommend my associates at 27 Films. They specialise in making accountants and business owners look and sound great on camera—without the awkwardness.
FAQS
Client success stories, cloud dashboard demos, and team welcome videos are highly effective. These formats build trust, demonstrate your services in action, and help potential clients connect with your team before making contact.
Videos can affect load speed if not handled properly. To prevent this, it’s important to compress files, embed from platforms like YouTube or Vimeo, and avoid auto-play features that slow things down or overwhelm users.
Not necessarily. A simple phone camera, clear audio, and good lighting can go a long way for introductory or demo videos. For more polished content like client case studies, you might consider working with a professional team like 27 Films who specialise in business video production.