What if your bookkeeper website is cluttered, hard to navigate, or doesn’t reflect your real strengths?
That was the case with Laura Parker, a bookkeeper in Arizona who specialises in cleanups and ongoing monthly services. She was doing brilliant work—but her website didn’t show it. Here’s how I helped her go from cluttered homepage to a clear, professional, and trustworthy bookkeeper website.
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The Challenge: A Bookkeeper Website with Everything on One Page
Laura’s original website had just one long homepage. It squeezed in everything—from her services to her bio—all in one place, without any structure or focus.
There were no separate service pages, no mention of the industries she specialised in, and no sign of her QuickBooks Payroll ProAdvisor certification (a big trust-builder!).
It was time to make her expertise shine.
The Discovery: A Simple Conversation Goes a Long Way
What made the difference? A conversation.
We sat down (virtually) and talked through what she does, who she works with, and what makes her different. I learned that:
- She provides both messy books cleanups and monthly bookkeeping
- She specialises in real estate and law firms
- She’s incredibly responsive, proactive, and easy to work with
That last point was key—and inspired what came next.
The Transformation: From an Overwhelming Bookkeeper Website to an Organised One
With that insight, we rebuilt her website to better reflect her expertise and personality. Here’s what we added:
🧾 Individual service pages – for Cleanup Bookkeeping and Monthly Services
🏢 Industry-specific pages – one for Real Estate Bookkeeping, one for Law Firms
⭐ QuickBooks Certification page – finally showing off her ProAdvisor status
💡 “How I Work” page with FAQs – not because clients kept asking these questions, but because they show how she works: fast, transparent, and with care
Questions like:
How quickly can I expect a response to my emails or calls?
Are there limits to the number of requests I can make each month?
How do I stay updated on the status of my account work?
Do you only work with clients locally?
These answers show just how committed she is to communication and clarity.
And to make the site more human and approachable, we added a photo of Laura herself—building trust from the very first glance.
The Result: A Website That Shows Her Value Instantly
The new site does what every great website for a bookkeeper should do:
Breaks services into digestible pages
Speaks to niche industries
Highlights certifications and process
Personalises the brand with visuals and voice
Makes it easy to get in touch
Does Your Bookkeeping Website Need a Cleanup Too?
If your website feels cluttered, outdated, or generic—it might be holding you back. Let’s build something that reflects the real you: professional, capable, and trustworthy. Get in touch here .
FAQS
Her site had everything crammed into one long page with no structure, service breakdowns, or proof of her expertise. It didn’t highlight her specialisations or certifications, and it didn’t reflect the clarity and professionalism she brings to her work.
We created individual pages for services and industries, added a certification page, included a “How I Work” section with FAQs, and used a photo of Laura to build trust. The result is a website that’s easy to navigate, specific to her strengths, and personal.
If it feels cluttered, doesn’t speak directly to your niche, lacks service clarity, or doesn’t show off your personality or credentials, it may be time for a cleanup. A well-structured, professional site can make all the difference in attracting the right clients.
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